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Human LTV: The Missing Language for Human Progress at Work.

We measure the value people create. We rarely measure what creating it asks of them.

Mimi ZouFractional Co-Founder & Chief Revenue Officer, Hive EnterprisesAugust 13, 20268 min read
Abstract human profile formed from honeycomb lattice and flowing light, representing Human LTV and the language of human progress at work.

We measure the value people create. We rarely measure what creating it asks of them.

In my last field note, I asked a simple question: Why do we talk about customer LTV and user journeys, but not Human LTV? I left it there intentionally, with a nod to a new solution. Let us dive in a little more.

Change is a human operating condition

Change is hard for most of us.

Much of organizational health focuses on moments of change across an organization. Much of the self-help universe focuses on individual change management.

Know thyself, then figure out how to roll with the changes of life.

The advice is not wrong. It is just incomplete.

Change happens inside a human system. One with beliefs, values, energy, identity, responsibilities, history, and a finite amount of capacity.

Burnout often begins where one of those things meets friction.

Between the individual and their beliefs or values. Sometimes we call that moral injury.

Between what they like and what a role keeps asking them to do. Sometimes that is fit.

Between what they know and what they have to learn in real-time. Speed to adaptation.

Between energy spent and energy regenerated. Sometimes volume, and sometimes a culmination of multiple friction points.

None of these are abstract when you are the person living them. By the time we clearly see burnout, the friction has often existed for a while.

What if we could see it sooner?

"Burnout is often the lagging indicator of a friction point we could have seen earlier."

Forecast the friction

Maybe change is not really that hard. Maybe change is not the problem and is instead the solution.

What if we applied forecasting and proactive solutions to the places where we already know people tend to get stuck, depleted, misaligned, or harmed?

Not to predict a human being as if they are a machine.

What if we created a better starting point?

Start with alignment. From there, the rest is honest experimentation and speed to quality decisions.

We already work this way when building a start-up or beginning a creative project. We form a hypothesis, test it, learn, and adjust.

The funny part is that every framework, model, book, process, and experiment we apply to business was made by a human. The process was human before it became operational.

It is the chicken versus the egg again.

We have figured out how to help companies navigate uncertainty. Now we need better systems to help humans navigate uncertainty within those companies.

Math is a language

Math is a type of language and we use language to help us understand each other.

It is really that simple.

We have formulas for revenue, customers, risk, retention, productivity, and enterprise value. Yet the human being creating that value is usually measured after the fact, and quite rigidly and very surface level.

Performance. Tenure. Attrition. Engagement.

Those measures tell us something, but they do not tell us enough.

Human LTV is the language I have been building for the gap between what a person can create and what the process of creating it does to them.

"Human LTV is not about reducing a person to a number. It is about making visible what our current numbers ignore."

Why start with work?

We are starting in the workplace because we have decided, as a society, that currency is very important. Lol - could not help myself with the hot take.

For most of us, the way we obtain said currency is through the time we spend working.

That is half - or more than half - of our waking lives, measured in the most basic unit of conventional time.

Work is where human potential, identity, health, economic necessity, learning, and change keep colliding. It is also where we have an opportunity to design better conditions before someone reaches burnout, exit, or harm.

We cannot eliminate all the friction. Some work is hard. Some change is hard. Some growth should ask something of us.

The goal is to understand what kind of friction we are creating, what support it requires, and whether the human can sustainably carry it.

At Hive, our mission is to unleash human potential and help people and organizations do amazing things without harm.

That is why Human LTV is so important. Why I cannot stop thinking about it.

And why I am embedding the formula into The HiveOS.

Want to keep the conversation going?

Connect with Mimi on LinkedIn and share what this sparked for you.

The question

What would your organization do differently if human potential were treated as something to compound, rather than something to consume?

We measure what work produces. Human LTV asks what producing it does to the human, and how to design for both to thrive.

Human LTVBurnoutOrganizational HealthChange ManagementHuman SystemsOperator NotesHiveOSWorkforce Design
Mimi Zou

Written by

Mimi Zou

Fractional Co-Founder & Chief Revenue Officer, Hive Enterprises

Mimi Zou leads commercialization and revenue architecture for Hive Enterprises. Her point of view is that revenue is an architecture, not a target. Sustainable growth comes from the shape of the commercial system, and from designing systems where human potential compounds rather than depletes.

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