Building a Profits-for-Purpose Enterprise
- Host
- Jessie Warner
- Guest
- Rachael Kelly, Founder & CEO, Hive Enterprises
Executive Summary
Rachael Kelly joins host Jessie Warner to discuss how Hive Enterprises is building a profits-for-purpose enterprise that scales commercial performance and measurable social impact together.
The conversation explores Human Systems Infrastructure, leadership under pressure, AI-enabled operations, workforce transformation, healthcare innovation, and why organizations require better operating systems, not simply more technology, to thrive in increasingly complex environments.
“The future belongs to organizations that intentionally build infrastructure capable of helping both people and business thrive together.”
What You’ll Learn
Six ideas that reframe how enterprises scale.
- Why Human Systems Infrastructure is becoming the next competitive advantage
- How profits-for-purpose organizations outperform traditional business models
- The future relationship between AI and human leadership
- Why operational excellence begins with people systems
- How Hive Enterprises integrates consulting, healthcare, technology, nonprofit impact, and education into one enterprise platform
- Lessons from building a company designed for both commercial growth and lasting community impact
Episode Transcript
Full conversation, organized by chapter.
Recorded for The Achieve Podcast, hosted by Jessie Warner.
- Chapter 100:04
Welcome and introduction
Host Jessie Warner opens The Achieve Podcast and welcomes Rachael Kelly, Founder and CEO of Hive Enterprises, to share the story behind the company and the leaders building it.
- Chapter 200:30
Inside the Hive Enterprises ecosystem
Rachael introduces Hive Enterprises as an overarching multi-venture platform built to break limiting cycles, unleash human potential, and drive systemic impact. She walks through the three connected entities: HiveSMART Consulting as the business transformation engine, HiveHEALTH as a newer health venture, and HiveSTRONG as the nonprofit their profits fuel. All commercial work is designed to fund the mission of supporting survivors of abuse and human trafficking, which is why the enterprise operates as profits for a purpose.
- Chapter 301:41
Origin story and the leap into consulting
Rachael launched the company in early 2024 after a run in private equity and global public company leadership. She stepped back, cashed out equity, wrote a book, and stood up the nonprofit. Not wanting to build it by asking for donations, she chose to earn the revenue instead. Consulting engagements picked up in the fall of 2024 and quickly took off, forming the commercial spine of the enterprise.
- Chapter 402:29
Building the team
Today the enterprise runs with 38 consultants working across sectors, roughly 10 people supporting the nonprofit, and a core shared-services group that operates cross-functionally across all entities.
- Chapter 502:55
12x growth in year one
Rachael describes the founding partnership with Miranda and Bridgette, saying yes to friends who needed help solving big problems. That yes turned into 12x growth in the first year. Engagements that were designed as 90-day sprints became ongoing, year-over-year relationships at a 100% recurring rate because the team kept delivering value and building client capability. The success of HiveSTRONG, including a 100% safe leave record and $90,000 donated from the enterprise, made the case that the model works — and set the stage for HiveHEALTH.
- Chapter 605:36
Profits for a purpose
The nonprofit is the why underneath every commercial engagement. The team loves making money and loves helping other businesses make more of it, because those dollars go to work in a mission the whole organization believes in.
- Chapter 706:03
How the business grows: relationships first
Growth still comes primarily through relationships and referral networks. The team is now evolving from founder-led growth into a more systemic channel model, expanding through business-to-business partners and key vertical categories, while keeping trust and relationships at the center of every conversation.
- Chapter 806:50
How Hive uses AI
Rachael calls the team early adopters who are also disciplined about risk. With HR, board governance, and HIPAA-sensitive HiveHEALTH data in the mix, they built a Hive-approved, vetted framework and an integrated ecosystem that leverages AI while keeping humans in the loop on key processes. AI is used to identify ICPs, automate internal processes, and accelerate insights. What Hive will not do is AI-automated outbound, because the business is relationship and trust centric. She shares an example where four focused hours produced roughly $400,000 of client value at market rates.
- Chapter 909:02
The real constraints on growth
Rachael notes that growth rarely breaks one thing — it stresses everything at once. The first constraint was bandwidth and structure, which they addressed by redesigning roles, tightening asynchronous communication, and rebuilding key processes. The second constraint is the discipline of focus and execution: staying on the five-year plan (currently running to 2029), not starting a new company every year, and making the hard calls on people and priorities when there is drift.
- Chapter 1011:06
Co-founders and the Hive analogy
Rachael says the enterprise would not exist without co-founders Miranda and Bridgette. The name Hive is intentional: hives are one of nature's oldest organizational systems, and each partner plays a distinct role in key decisions. There is a high degree of trust and mutual respect, which allows them to pause, integrate a different point of view, and reach better decisions at critical inflection points.
- Chapter 1112:35
What excites her about the next stage
She is most excited about amplifying the ecosystem. HiveSTRONG, HiveSMART, and HiveHEALTH may look unrelated on the surface, but they share a through line: the science of how human beings lead, transform, and navigate pressure. As HiveHEALTH gains traction with businesses and communities, the enterprise becomes a stronger force multiplier for organizations and their leaders.
- Chapter 1214:04
Lessons from the journey
The biggest lesson Rachael names is the practice of pause and curiosity — especially when your money, your family's future, and your name are all on the line. As founder and CEO you are fully accountable, and events can be deeply activating. Having deeply trusted people around you is what makes it possible to pause, think clearly, and make the right call.
- Chapter 1315:29
Advice to other leaders
Rachael closes with a message she often shares with the leaders Hive coaches: success is a journey inward. Regardless of vertical, tenure, or ownership structure, taking care of yourself, keeping trusted people around you, and staying anchored to your purpose is what sustains both the business and the person leading it.
Continue Exploring
Related resources from the Hive.
Hive Thesis
Love. Family. Freedom.
Understanding the philosophy behind the Hive ecosystem.
Human Systems Infrastructure
The operating system beneath every scaling company.
Learn why organizations fail when infrastructure cannot support growth.
Speaking & Keynotes
Book Rachael Kelly to speak.
Conferences, executive retreats, leadership events, and podcasts.
Contact Hive
Partnerships, consulting, and investment.
Interested in partnerships, consulting, or investment discussions?







